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Jordi Botey, PhD

Public relations, marketing and advertising specialist

Few people have such a combination of professional and academic experience as Jordi Botey. He has worked for 20 years as account manager in advertising agencies such as McCann Erickson, Bassat Ogilvy & Mather, MMLB and Puzzle Newton 21, managing the advertising and communications of both national and international advertisers and companies. His work has been in both the private and public sectors, as well as with political parties.

Some of the advertisers/companies he has worked for are: Frigo, Levi’s, Black & Decker, Agip, the Spanish Ministry of Education and Science, the Catalonian Government (Generalitat de Catalunya), Dietisa, Starlux, Caja de Ahorros de Navarra, Nutrexpa, Gallina Blanca Purina, Yamaha, Olivetti, Codorniu, Sara Lee Corp., Merck Laboratories, ZYMA Pharmaceutical, Ferrero Ibérica, etc.

But Jordi Botey also has extensive academic experience. He recently graduated Summa Cum Laude with a PhD in Communications Sciences. Currently he is a professor and coordinator for the PR and Advertising Department of the Blanquerna Department of Communication Sciences at the Ramón Llull University in Barcelona. He teaches Planning and Advertising courses. In the same department, he also directs specialized seminars, is responsible for the Department of Internships in Companies and directs the Investigation Team of Image and Communications in Specialized and Emerging Media, where projects are developed both in the private and public sectors. In addition, he regularly collaborates at the Pompeu Fabra University, University of Barcelona and the Superior Institute of Marketing (ISM-ESIC). Additionally, he is a communications advisor for companies and public and private entities. He is also the head of the press department and communications director for the Association of Substitute Judges and Substitute Magistrates of Spain (AJSYMS).

Jordi Botey also has wide experience in directing seminars and conferences in the fields of corporate communications and public relations; as a speaker, he has participated in many national and international congresses and has published articles related to advertising and corporate communications. Also, he is a frequent guest on radio and television shows where he participates as an expert in corporate communications, advertising, marketing, public relations and branding.

He has a bachelor’s degree in Communications Sciences, with a specialty in Advertising and Public Relations from the Universidad Autónoma de Barcelona. In addition, he has a degree in Marketing Management from the Escuela Superior de Dirección y Administración de Empresas (ESADE). Jordi Botey has a doctorate in Advertising and Public Relations. He speaks Spanish, Catalan, English and French. He lives in Barcelona.

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